On…Steam Trading Cards and Gamification

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So those of us who avidly waited for the Steam summer sales and picked up a bunch of titles that we may or may never play, you might have noticed a new little feature: Steam Trading Cards. At first, I was utterly perplexed as to why I should care about it. Reading the Steam faqs, I was told that you got new trading cards from playing games and from buying games, and that if you collected a whole set, you could craft it into a badge. You can also earn emoticons, background images for your profile and possibly discount vouchers. I mean, whoop-de-doo, I have never been one to care about my Steam profile; I only vaguely remember noticing I had a Steam level bar when I first joined up. So what was in it for me?

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